B2B SaaS
3.4x Pipeline Growth in 90 Days for a B2B SaaS Company
Rebuilt the content and audience strategy across organic and paid to cut wasted spend and compound what was already working.
B2B SaaS
3.4x Pipeline Growth in 90 Days for a B2B SaaS Company
+58%
Pipeline
-31%
CPL
3.4x
Growth
+58% Pipeline-31% CPL3.4x Growth
The challenge
A mid-market SaaS company had scattered content and paid efforts pulling in different directions, with no shared measurement across them.
What we did
We rebuilt the brand narrative, launched a connected SEO/AEO/GEO and content program, and restructured paid audiences to retarget around what organic content was already earning attention for.
“We'd been running organic and paid as two disconnected efforts for years. Three months in, both sides were finally pulling the same direction — and pipeline followed.