Fintech
42% Lower Cost per Lead in 90 Days for a Fintech Company
Built a founder thought-leadership program alongside a programmatic refresh, consolidating spend into what was actually converting.
Fintech
42% Lower Cost per Lead in 90 Days for a Fintech Company
-42%
CPL
+120
Leads
3.6M
Reach
-42% CPL+120 Leads3.6M Reach
The challenge
A fintech company's founder had no public presence, and paid spend was spread thin across too many fragmented campaigns to tell what was working.
What we did
We built a personal-brand program for the founder, consolidated fragmented programmatic line items, and moved budget toward the audiences the data showed were actually converting.
“The reporting is clear, the strategy is sharp, and they explain every decision. It feels like an in-house team that happens to also run our founder's LinkedIn.